AlphaPro Social Media Summit : Expert, activists discuss role of social media



Social media activists, corporate and government representatives, students from across Pakistan  have converged on capital to discuss the role and impact of social media in Pakistan and to devise strategies.

The Social Media Summit was organized by AlphaPro, a digital media solutions and event management company.

This seminar was attended by diplomats, senior officials of Pakistan Telecommunication Authority, Pakistan Software Export Board, leading software houses, top representatives of corporate groups, noted digital media experts, social media activists, media persons, celebrities and people from different cross sections of the society.

This event was chaired by China’s Deputy Head of Mission Lijian Zhao as chief guest.

While speaking to the occasion, chief guest said “Over the last few years, social media has globally emerged as one of the most powerful opinion making tools, where ordinary public has the leverage to make their presence felt and voice heard. Like rest of the world, social media in Pakistan too plays a vital role in shaping ideas and reshaping public opinion.

“I am glad that a serious effort has been made to sensitize the public about the positive use of social media particularly at a time when certain elements are out to misuse social media against remarkable initiatives China and Pakistan have launched to bring prosperity and progress in the region including China Pakistan Economic Corridor-CPEC,” he added.

Lijian Zhao has also presented icon awards to individuals, who performed extraordinary in the field of digital media in Pakistan. These awards are small token of appreciation to highlight and recognize their talent.

Ambreen Shah, Vice President of China Power Hub group has highlighted the importance of CPEC and the need to counter anti-CPEC propaganda on social media.

Speaking on the occasion, managing director AlphaPro Adeel Ayub said “Recognizing the importance of social media, the Social Media Summit aimed at preventing the misuse of this worldwide phenomenon, in addition to providing great learning opportunities for people interested in digital media marketing and to promote networking for the people related to social media.”

During the occasion, social media activists and other noted personalities have delivered speeches, held interactive sessions and panel discussions backed by video graphic presentations to discuss important issues including  social media marketing strategies,  role of open source in developing youth in Pakistan, role of social media in women empowerment and relevant subjects of digital interest.