Hundreds of youngsters in the twin cities on Monday took part in the campaign ‘Vote Freely’, motivating the commutes on various crossroads and chowks to vote out of their own will, without any pressure.
The campaign was unlike the conventional political campaigns where the focus is mainly on winning the support of voters for a particular political party.
As the electioneering is gaining momentum gradually ‘Speak freely and Vote freely’ campaign was aimed at encouraging people to ignore all barriers and speak what they want, and also exercise their right to vote freely during the upcoming general elections, scheduled on July 25.
The campaign was arranged by Langtech, a language institute based in Islamabad, with the help of volunteers. The purpose was to create awareness as well as motivating the youth to participate in such campaigns for the socio-political development of the country.
Dressed in Yellow shirts and yellow caps, inscribed with Langtech Monogram, the youth were deployed at various chowks of Rawalpindi and Islamabad. They had banners and placards in their hands with various slogans to motivate people towards freedom of speech and free political franchise.
The main idea of this campaign was to give clear message to the people to speak freely and vote freely, said Langtech Managing Director Tayyab Malik, the genius behind the campaign design.
He said that people should speak freely and convey to others what they want but at the same time they must respect others’ opinion. This is the only way to build a tolerant society where mutual respect is a duty.
The campaign has been designed keeping in view the reality that the elections are around the corner and it could change the destination of Pakistan as youth have been playing pivotal role in it, said Malik.
He further said unlike the professional advertisers and campaigners, new and fresh volunteers were enlisted for the campaign. They were given initial training and then sent to different field locations to carry out the task.
Shafqat Mehmood, who was the spearhead of the campaign, said that the people, who participated in the drive, not only spread the awareness message but also learned many things and practiced that knowledge in the field.
Despite the scorching heat, they continued the drive for the noble cause of helping people to exercise their free will, he said.
“We have learned a lot of things through this campaign as we came out of the classrooms and practiced a comprehensive marketing campaign for spreading a positive message among the people,” said one of the volunteers.
The campaign covered the areas including the 9th Avenue Chowk, F-10, Faisal Avenue-Blue Area Intersection, Aabpara Chowk, Melody Chowk, Kashmir Highway 7th Avenue Chowk, 6th Road Rawalpindi, Committee Chowk, Bani Chowk and Kachari Chowk.