Body formed to approve ads

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ISLAMABAD

The government constituted a ‘Content Committee’ to approve the government advertisements to the print and the electronic media, said notification.

The notification was issued on Monday, September 17.

The committee includes information ministers of Balochistan, Khyber-Pakhtunkhwa, Punjab, special assistant to prime minister on media Iftikhar Durrani and Senator Faisal Javed Khan.

The notification signed by Federal Information Minister Fawad Chaudhry said, “No advertisement should be released to the print or electronic media by the provincial or federal governments without prior approval of the committee.”

The All Pakistan Newspaper Society (APNS), earlier, in a statement has reportedly maintained that the government advertising serves as the main revenue to the liquidity-starved print media. The society warned that the halt in the government advertisements will have a deteriorating effect on the sale of the newspapers.

The APNS said that print media primarily depend on revenue earned from advertisements.

The Senate was informed on Wednesday that the PML-N government had given advertisements worth Rs15.74 billion to print and electronic media from 2013 to 2017.

The information was provided in response to a question by Senator Azam Khan Swati.

Contrary to the general perception, advertisements worth Rs10.33b had been given to the print media and Rs5.40b to the electronic media.

The highest amount of Rs3.84b had been spent on government ads during 2016-17. The electronic media received ads worth Rs2.23b during this year.

During its first year in office, the PML-N government had given ads worth Rs1.79b — Rs1.40b to print and Rs390.45 million to electronic media.

In 2014-15, the amount was almost doubled to Rs3.20b, with the print media getting Rs2.23b and the electronic media Rs968.28m.

In 2015-16, the federal government ads increased further to Rs4.66b — Rs1.81b for the electronic media and Rs2.85b for the print media. News Desk